Key Website Questions

  • What is the immediate, short-term goal of your website?
  • What specific action do you want visitors to take?
  • What are your specific objectives for the long term?
  • Who do you want to visit your site?
  • What solutions or benefits can you offer to these visitors?
  • What data should your site provide to achieve your primary goal?
  • What information can you provide to encourage them to act right now?
  • What questions do you get asked the most on the telephone?
  • What questions and comments do you hear most at trade shows?
  • What data should your site provide to achieve your secondary goal?
  • Where does your target audience look for information?

The Two Worlds of Marketing
by Jay Conrad Levinson
Guerrilla Marketing

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