Here are six of the most important criteria you can use to evaluate your sales effectiveness.
Does my sales team
- Consistently meet or exceed revenue and margin goals?
- Focus on selling the company’s existing products and services and minimize one-offs?
- Enter accurate and timely sales data into the company’s SFA/CRM systems?
- Know the competition in-depth and how to differentiate our company and its products and/or services from others?
- Involve senior management to help close important new business?
- Only pursue the business they can win?
Source:
Kiss Theory Good Bye
by Bob Prosen
Gold Pen Publishing, 2006
Subject: Sales Questions
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