- How would the key decision-makers be placed in communication with each other quickly so they could be informed and make a joint decision? What is their advance standard of how fast they would commit to making a decision? Would all of them be involved in the decisions related to financial commitments involved in decision-making? If not, who would be?
- Who inside and outside your organization would have the most reliable information most quickly, and how would you reach them most swiftly, should the situation require speed?
- Who outside your organization should be contacted first to be informed of the organization’s stance and action?
- Who inside your organization would inform whom, and how, and how fast?
- Who are your most powerful allies and critics, in general and on this kind of situation?
- Who could counter each critic?
- Who, outside your organization, would be most likely to comment on the crisis first (which reporters, other experts, consumer activists, government officials, and so on)?
- What approach would each of these people take (positive, neutral, or negative) toward your company’s situation and subsequent position?
- How knowledgeable and credible would they be? Who are your credible current and potential outside advocates in these situations?
- How can you deepen their knowledge, support, and able advocacy of your organization, in advance of such situations?
Source:
Be the Face They Trust When the Crisis Hits
by Kare Anderson
The CEO Refresher, April 2007
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