Product Strategy Questions

  • Which market segment are we targeting specifically with that particular product?
  • What is the role and mission of that specific product in our overall product line?
  • What is a winning product, from the customer’s viewpoint, in that segment?
  • How have we chosen to beat our competitors, generally and in that segment?
  • If it’s impossible to meet all customer demands, which ones should we meet?
  • How many variants of the product are we prepared to develop?
  • How fast will we replace this particular product we are developing? etc.

Creating a Product Strategy
by Jean-Philippe Deschamps
Prism, Q2 1993

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