- Will it motivate you to join this organization and continue to motivate you once you are there?
- Does it provide a beacon for guiding the kinds of adaptation and change required for continual growth?
- Does it describe a future that is more attractive than the present?
- Will it challenge you?
- Can it serve as the basis to formulate strategy that can be acted on?
- Will it serve as a framework to keep decision making in context?
Why Vision Matters More Than Ever
by Martha Lagace
HBS Working Knowledge, Feb 24, 2003
Subject: Mission / Vision / Values