Checklist for research projects

  • How does this project fit into the global business priorities of our business?
  • How does this project relate to other research projects?
  • Is there something new or creative about the problem, the methods, or the anticipated learning?
  • What do we already know about the problem?
  • What stakeholders will benefit from this research?
  • What is the “business case” for this research?
  • Are we using the right research methods for the problem?
  • Should we outsource this research? How important is it for us to be personally involved in the field work?
  • How will we involve the customers of this research in the process?
  • What is our plan for disseminating the findings and insights?
  • How will we capture the learning and insights so that they are easily accessible in the future?

From Market Research to Customer Insight
by Mohanbir Sawhney
ManyWorlds, 12/08/2003

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