Checklist for research projects

• How does this project fit into the global business priorities of our business?
• How does this project relate to other research projects?
• Is there something new or creative about the problem, the methods, or the anticipated learning?
• What do we already know about the problem?
• What stakeholders will benefit from this research?
• What is the “business case” for this research?
• Are we using the right research methods for the problem?
• Should we outsource this research? How important is it for us to be personally involved in the field work?
• How will we involve the customers of this research in the process?
• What is our plan for disseminating the findings and insights?
• How will we capture the learning and insights so that they are easily accessible in the future?

Source:
From Market Research to Customer Insight
by Mohanbir Sawhney
ManyWorlds, 12/08/2003

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