Understanding Customer Evangelism

  • What do current customers say that they LOVE about you?
  • What specifically do they say you should improve?
  • When was the last time you disappointed them?
  • What do they value the most about your company?
  • Which specific customers recommend you the most?
  • What do they say specifically–in their own words–when they recommend you to others?

Source: Top 6 Tips to Understanding Customer Evangelism by Ben McConnell and Jackie Huba / MarketingProfs.com
November 26, 2002

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