Questions New CEOs Should Ask

  1. What are the greatest opportunities we haven’t yet capitalized on? 
  2. What are the greatest threats that could end this storied franchise if not addressed? 
  3. What is the one thing I could do to screw it up?
  4. What do you hope will change? 
  5. What should not change? 
  6. What aren’t people telling me that I need to know? 
  7. What am I not hearing that I should be hearing?
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