The CEO’s essential checklist: Questions every chief executive should be able to answer

Direction-setting checklist: Be bold

  1. Vision: Do we have a clear and compelling vision that reframes what winning looks like, and is it owned by the whole enterprise?
  2. Strategy: Have we created a short list of clearly defined big moves at the enterprise level that will distance us from our competitors?
  3. Resource allocation: Are we ‘thinking like an outsider’ to actively reallocate resources (such as dollars, people,

… [ Read more ]

Questions to Help (Re-)Assess a Company’s Performance

Capital markets

  • What has driven our historic shareholder returns over various time horizons?
  • How does our valuation stack up to peers’ today, and why?
  • What are the highest-impact levers to change our valuation (growth, margin improvement rates, etcetera)?

Strategy

Are we in the right businesses, geographies, sectors, product lines, and customer segments?

How can we strengthen our competitive advantage in these chosen areas?

What are our highest-potential M&A, partnership, and divestment opportunities?

Commercial

  • What

… [ Read more ]

Questions New CEOs Should Ask

  1. What are the greatest opportunities we haven’t yet capitalized on? 
  2. What are the greatest threats that could end this storied franchise if not addressed? 
  3. What is the one thing I could do to screw it up?
  4. What do you hope will change? 
  5. What should not change? 
  6. What aren’t people telling me that I need to know? 
  7. What am I not hearing that I should be hearing?