- Can you describe your company´s identity in a few words?
- Does your company´s identity match the key success factors for your business?
- Do you use your company´s identity as the basis for strategic decisions?
- Is your company´s identity integrated into its key processes?
Source: Return on Identity / Ulrich Pidun, Daniel Stelter / Boston Consulting Group (BCG), March 30, 2006
Subject: Management Questions
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