4 Central Questions for Managing a Multi-business Company

1. What are the boundaries of the corporation-which businesses should be part of the corporate portfolio and what is the underlying logic?
2. How should resources-and capital, in particular-be allocated to the different businesses?
3. How can the goals and actions of the individual business units be aligned with the interests of the corporation as a whole and with the interests of its shareholders?
4. What is the real operating value of a particular business, and is that value being maximized in the current corporate structure or would a different owner do better?

Source: Corporate Portfolio Management: Theory and Practice by Ulrich Pidun, Harald Rubner, Matthias Krühler, Robert Untiedt, Michael Nippa | Boston Consulting Group (BCG)

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