2 Posts found for Author: Tomasz Tunguz

1. What is our company’s story? What is our pitch?
2. Which market segment should we pursue?
3. How do we differentiate our product from competition?
4. What is the best way to assure a successful new product launch?
5. How should we respond when customers ask for discounts?
6. How much customization do we offer?
7. How can we reduce or maintain cost of customer acquisition?
8. How can we retain our customers for longer?
9. Which of our

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Author: Tomasz Tunguz | Source: The 13 Critical Questions to Answer about Your Startup’s Product Marketing | Subjects: Entrepreneurship Questions, Marketing Questions

During a typical customer research process, we will interview customers and might ask them questions like these:

1. How did you hear about the product? We’re looking to understand what customer acquisition mechanisms are working for the company, and if they are consistent with the company’s perceptions.
2. What process did you use to pick this product over the competition? This question sheds light into the sales

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Author: Tomasz Tunguz | Source: 8 Customer Discovery Questions to Validate Product Market Fit for Your Startup | Subject: Entrepreneurship Questions