Defining Your Company's Performance through Your Customers' Eyes

To make sure that you are defining your company’s performance through your customers’ eyes, ask yourself the following questions:

Do we know how our customers evaluate our performance?
Do our internal measures reflect our customers’ assessment of our performance?
How does our performance compare with that of our competitors from our customers’ perspective?
How are our customers performing in the eyes of their customers? What are we doing to help or hurt our customers’ performance?