Defining Your Company’s Performance through Your Customers’ Eyes

To make sure that you are defining your company’s performance through your customers’ eyes, ask yourself the following questions:

  • Do we know how our customers evaluate our performance?
  • Do our internal measures reflect our customers’ assessment of our performance?
  • How does our performance compare with that of our competitors from our customers’ perspective?
  • How are our customers performing in the eyes of their customers? What are we

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Align Your Organization with Your Customers

To determine whether your organization is aligned with your markets and customers, ask yourself the following questions:

  • Does our company have multiple divisions selling to the same customers?
  • Are there formal or informal processes that coordinate companywide policies for interacting with customers?
  • Can we easily get complete information about all the products and services that we are selling to a single customer?
  • Are we seizing every opportunity

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