5 Key Questions to Ask Before Divestment

  1. Rather than getting rid of an entire business unit, can you disassemble its operations and outsource the costly or cumbersome functions?
  2. Have we pushed technology as far as we can, or are there still new ways it can cut costs, increase productivity and improve operations?
  3. Do you have all the candidates for disposal on the table, not just the ‘dogs’?
  4. Is it possible that the business you thought

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Corporate Identity

  • Can you describe your company´s identity in a few words?
  • Does your company´s identity match the key success factors for your business?
  • Do you use your company´s identity as the basis for strategic decisions?
  • Is your company´s identity integrated into its key processes?

Source: Return on Identity / Ulrich Pidun, Daniel Stelter / Boston Consulting Group (BCG), March 30, 2006