- How do you make money in this business?
- What are your costs?
- What value are you creating and for whom?
- Can you describe what business you are in and how you will get paid in 4 sentences or less?
- Six months from now, what business will your customers want you to be in?
- Twelve months from now, what business will your customers demand you be in?
- Is your business model sustainable? How are you going to maintain the ability to price at a rate that’s higher than your cost in the face of competition?
- Is your business scalable? Can it get big very, very quickly? What are the associated implications?
Source:
Are You Enjoying Globalization Yet?
by Adrian J. Slywotzky
Mercer Management Journal, Issue 20
Subject: Management Questions
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