Align Your Organization with Your Customers

To determine whether your organization is aligned with your markets and customers, ask yourself the following questions:

• Does our company have multiple divisions selling to the same customers?
• Are there formal or informal processes that coordinate companywide policies for interacting with customers?
• Can we easily get complete information about all the products and services that we are selling to a single customer?
• Are we seizing every opportunity to offer customers our company’s full range of products and services?

Source:
Customer Focus: Making It Happen
by James P. Andrew
Boston Consulting Group, September 26, 2001

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