To determine whether your organization is aligned with your markets and customers, ask yourself the following questions:
- Does our company have multiple divisions selling to the same customers?
- Are there formal or informal processes that coordinate companywide policies for interacting with customers?
- Can we easily get complete information about all the products and services that we are selling to a single customer?
- Are we seizing every opportunity to offer customers our company’s full range of products and services?
Authors: James P. Andrew, Neil Kohlberg, Paige Price
Source: Customer Focus: Making It Happen
Subject: Customer Questions
Source: Customer Focus: Making It Happen
Subject: Customer Questions
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