IBM has honed a position since the 1950s when it spoke about and acted on racial justice. The company asks its employees to ask themselves the following five questions.
- Is the issue directly linked to the business?
- Does the company have a history of engaging in it?
- What are the stakeholders saying?
- What are the competitors doing?
- Could the company make a meaningful difference by engaging?
At the moment, attention is focused on saying and not saying. Actually, the question is this: where are you acting, could you or should you act? Use that framework as your central principle when you decide where and when to speak out and when not to.
There’s as much risk in not speaking up as there is in speaking up. And you have to consider those crucial questions—which issues you are prepared to focus on and which issues you are acting on and, therefore, might speak up about.
Author: Lucy Parker
Source: Author Talks: How you can future-proof your business for sustainable, long-term growth
Subject: Social Responsibility Questions
Source: Author Talks: How you can future-proof your business for sustainable, long-term growth
Subject: Social Responsibility Questions
Like this content? Why not share it?
There Are No Comments
Click to Add the First »
Click to Add the First »