Innovation Diffusion Test
Can the technologies you’re considering pass this test suggested by innovation-diffusion theorist Everett Rogers?
- Relative advantage: Is the innovation better than the status quo? Better than competing alternatives? Is it compelling enough to get users to switch, given the expectations about how others will behave?
- Compatibility: How well does the innovation complement other products your users have? Is it interoperable?
- Simplicity: How simple is it to explain
Author: Bhaskar Chakravorti | Source: The Circuitous Path to an IT Payoff | Subject: Innovation Questions