What You Really Should Know About Your Customers

  • How often do you interact with each customer?
  • How often does the customer interact with you?
  • How frequently does the customer purchase from you — tracked by channel and across channels?
  • When was the last time they purchased or interacted with you?
  • What is the value of the average order they’ve placed with you?
  • How is that order size changing over time? How many categories of your products

[ Read more ]