Partnerships / Alliances Questions

  • Do you have a jointly developed strategic framework in place with your partner(s)?
  • Have you documented your needs based on your business’s strengths and weaknesses and shared them with your partner(s)?
  • Do you have a measurement system in place to document and track your partnership’s mutual benefits?
  • Are relational expectations documented between you and your partner(s)?
  • Do you have a jointly developed partnership agreement in addition to any contractual agreements you may have?
  • Do the sponsors of the alliance meet at least twice a year in face-to-face meetings to review alliance progress and strategic relevance?
  • Do you measure the relational components of the alliance along with its economic benefits?
  • Is trust a formal indicator that is measured and regularly reported within your alliance?
  • Have the teams implementing the alliance received formal training on building relationships?
  • Have joint communications and symbols of the alliance been prominently displayed in public locations?

How Well Are You Managing Your Current Partnerships?
by Stephen M. Dent
The CEO Refresher

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