Investing in M-Business: Nine Strategic Questions
- Have the firm’s competitors invested in m-business technology? If so, where and how?
- Have companies in complementary industries invested in m-business technology? If so, where and how?
- How large or significant are m-business opportunities and threats in the firm’s arena?
- To what extent does mobile technology support or threaten the firm’s existing business model?
- What degree of business transformation is required to implement a wireless solution within
Authors: David Reibstein, Tony O’Driscoll, Venkatesh Shankar | Source: Rational Exuberance: The Wireless Industry’s Killer “B” | Subject: IT Questions