12 Must-Have Facts to Diagnose Your Company

  1. Are your costs (and prices) declining as fast as competitors?
  2. Are your costs as low as best demonstrated practice?
  3. Are all your products and services truly making money?
  4. Is your profitability as high as your RMS justifies?
  5. How big is your market and how fast is it growing?
  6. Which capabilities create your competitive advantages?
  7. Which are your most attractive customer segments?
  8. How loyal are your customers?
  9. Where are your share of industry

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10 Questions New CEOs Should Ask Their Executives

  1. Market Share. Are you gaining, holding or losing market share in each of the segments that constitute your business? Why? Against which competitors?
  2. Customer Leverage. What percentage of your product is sold to customers who have significant leverage over you? Which customers are they, and why do they have leverage? Please provide a list of your top 25 customers and approximate sales volume to each.

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