2 Posts found for Author: Katherine Catlin

• How do we learn from customers what they need? 
• How do customers see us now? 
• Do you treat different customers differently?
• Do you create a learning relationship with your customers?
• Do you keep your customers?
• Do you organize around customers?
• How much time do you spend with customers?
• Is that more or less time than the answer for last year?
• Is your company able to get a 360-degree view of customers

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Author: Katherine Catlin | Source: Partners For Innovation: The Ultimate Competitive Edge | Subject: Customer Questions

• Do you know what your customers really value most about your product?
• Do you know what irritates them about dealing with your organization … or your competitor?
• Do you know what problems they will face in the years ahead? And what future competitive challenges you can help them overcome?

Author: Katherine Catlin | Source: Partners For Innovation: The Ultimate Competitive Edge | Subject: Customer Questions