Typical Competitive Intelligence Questions
- What products and services do you and your rivals offer, and what are their comparative benefits?
- What companies might launch offerings that are similar to yours?
- How significant are the resources (marketing budget, R&D budget, spin-off, or upgrade plans) your rival plans to deploy?
- How much does it cost you and your competitor to produce comparable products? Does one of you enjoy a cost advantage?
- Where do
Author: Jane Hodges | Source: How to Gather Competitive Research | Subject: Competition Questions