Customer Orientation Behavior Questions
- Have you identified your customers using market research, market segmentation and customer surveys?
- Do you differentiate offers, products and services for different customer groups?
- Have you identified strategic objectives and critical success factors for service and sales to each of these segments?
- Do you regularly collect information on the wishes and needs of individual customers and use this information as the basis of marketing activities?
- When you
Author: Ana Reyes Pacios Lozano | Source: Customer Orientation: 10 Key Questions for Your Company | Subject: Customer Questions