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CRM Questions

Goal of CRM Implementation

  • Is the main goal of the CRM system to guide future behavior of the employees of the organization to shape the future (increase sales, number of satisfied customers, number of new leads generated, reduced turnover of key sales personnel, etc.) or to predict future sales so that the company can position itself appropriately to meet the expected demand? (These two uses

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Authors: Anne Stanton, Herb Rubenstein | Source: The Disciplines of CRM | Subject: Customer Questions