The CEO’s essential checklist: Questions every chief executive should be able to answer

Direction-setting checklist: Be bold

  1. Vision: Do we have a clear and compelling vision that reframes what winning looks like, and is it owned by the whole enterprise?
  2. Strategy: Have we created a short list of clearly defined big moves at the enterprise level that will distance us from our competitors?
  3. Resource allocation: Are we ‘thinking like an outsider’ to actively reallocate resources (such as dollars, people,

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