Customer IQ (Insight Quotient) Questions

  • Can you describe your firm’s most promising prospects?
  • Can you identify the most important problem you solve for them?
  • Do they recognize they have this problem?
  • Do you know what events trigger a need for your solution?
  • Can you rank their top three “buying criteria”?
  • Is it easy for prospects to identify your firm as a possible vendor?
  • Do they know you can help them?
  • Do you know where they

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