Multi-Channel Marketing Questions
In order to serve the channel-savvy, highly mobile, multidevice-happy consumer, chief marketing officers (CMOs) have their work cut out for them. These CMOs need to have an accurate understanding of consumers—their intentions, impressions of products and services and their behavior; to pinpoint exactly which marketing channels—online or offline—are yielding maximum MROI.
For example, knowing the impact of paid search engine marketing (SEM), online display media, natural … [ Read more ]
Source: Multichannel Attribution: Measuring Marketing ROI in the Digital Era | Subject: Marketing Questions