Innovation: Envisioning the Opportunities
Searching for opportunities is an almost impossible task in the absence of clear guidelines for where to look and what to look for. The innovation process must therefore start with an attempt to create a vision of the company’s preferred areas of growth. The vision should be as concrete as possible. It should lead to an explicit set of strategic priorities and a broad map … [ Read more ]
Author: Jean-Philippe Deschamps | Source: Managing Innovation: From Serendipity to Process | Subject: Innovation Questions