1 Post found for Source: Intellectual Capital: Tomorrow’s Asset, Today’s Challenge

Leif Edvinsson (Corporate Director of Intellectual Capital at the Swedish corporation Skandia and co-author of Intellectual Capital: Realizing Your Company’s True Value by Finding its Hidden Brainpower) suggests that companies can evaluate how well they are doing—i.e., assess their customer capital—in part by measuring the following:

• Customer Profile: Who are our customers, and how do they different from our competitors’ customers? What potential do we

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Authors: Annie Brooking, Barry Brinker | Source: Intellectual Capital: Tomorrow’s Asset, Today’s Challenge | Subject: Customer Questions