Innovation Strategy
Overall innovation strategy must answer three questions:
- Where to Innovate? Depending on their specific situation and ambitions companies must decide if they want to focus on new products for existing markets, on developing new markets, etc. Beyond this, they sometimes have to re-evaluate whether to change their position in the value chain through backwards integration, forward integration, etc. And if the current market position
Authors: Per I. Nilsson, Thorsten Gerhard | Source: Innovation at Work: The Innovation Imperative | Subject: Innovation Questions