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3 Marketing Effectiveness Questions

For marketing, metrics should tie in some way to the ability to acquire, keep and grow the value of customers. For example, how well is marketing:

  1. Driving share of preference in order to positively affect consideration and consumption, to grow market share?
  2. Influencing share of wallet in order to positively affect customer lifetime value?
  3. Accelerating the adoption of a new product or service to impact market

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Author: Laura Patterson | Source: Improve Marketing Performance: How to Choose the Metrics That Matter | Subject: Marketing Questions