9 Questions to Ask Yourself Before Your Company Speaks Up on a Political Issue
Ask yourself these nine questions before you lend your company’s voice to an issue. If you answer no to any of them, it’s unwise to proceed.
- Is the issue central to your business’s values, code of conduct, or other existing public commitments?
- Is the issue an environmental or social priority, according to a rigorous materiality assessment?
- Does the issue pertain to commitments you have made to
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Author: Alison Taylor | Source: Author Talks: The business of ethics for leaders | Subjects: Communications Questions, Social Responsibility Questions