8 Customer Discovery Questions to Validate Product Market Fit for Your Startup

During a typical customer research process, we will interview customers and might ask them questions like these:

  1. How did you hear about the product? We’re looking to understand what customer acquisition mechanisms are working for the company, and if they are consistent with the company’s perceptions.
  2. What process did you use to pick this product over the competition? This question sheds light into the sales

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