Assessment: Should We Pursue This New Project?

  1. Is the project led by a small, focused team that has relevant experience and is mentally prepared to tackle common innovation challenges, such as rapid changes in strategic direction and significant resource constraints?
  2. Has the team lived with, shopped alongside, worked next to, or otherwise invested enough time with prospective customers to develop an empathetic understanding of them?
  3. In considering new ways to serve these

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5 Questions for Detecting Competitive Threats

  1. How willing are customers to continue to pay for further improvements in performance that historically merited attractive price premiums? One of the key tipping points in a market occurs when a company, in Christensen’s language, overshoots a given market tier by providing them performance that they can’t use. Your television remote control probably serves as a daily reminder of overshooting. Each of those

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4 Questions for Evaluating New Business Ideas

  1. Is the idea truly disruptive? Consider: Is the job BIG, as well as unsatisfied? Can we find a compelling foothold customer and solution to make progress? Can we start small and earn early profits? Can we avoid competition from large incumbents?
  2. Can we find a way to implement with low fixed costs (to allow for iteration) and to pilot the concepts cheaply?
  3. Are there long-term

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