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Assessment: Should We Pursue This New Project?

  1. Is the project led by a small, focused team that has relevant experience and is mentally prepared to tackle common innovation challenges, such as rapid changes in strategic direction and significant resource constraints?
  2. Has the team lived with, shopped alongside, worked next to, or otherwise invested enough time with prospective customers to develop an empathetic understanding of them?
  3. In considering new ways to serve these

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Authors: David Duncan, Pontus M.A. Siren, Scott D. Anthony | Source: Assessment: Should We Pursue This New Project? | Subjects: Customer Questions, Management Questions, Project Management Questions