Questions to Ask about Your Customers and Their Buying Behavior

  • How many customers does your firm have? How many customers do you really have?
  • How do these customers differ in terms of their value to the firm? For example, how many one-time buyers did you have last year? How many customers accounted for half of your revenue last year?
  • How many customers who bought your products last year can be expected to buy from you this year?
  • What

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