5 Most Important Questions to Ask About Your Organization

  1. What is our mission? The mission captures the purpose of an organization’s existence. It has to encapsulate something that you believe in, at a deep and personal level, such that everyone in the organization understands and lives it.
  2. Who is our customer? Only when you have clearly identified your customers can you focus on satisfying their needs.
  3. What does the customer value? It’s common for

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