6 Questions an Elevator Pitch Must Answer
- What is your competitive advantage? Simply being in an industry with successful competitors is not enough. You need to effectively communicate how your company is different and why you have an advantage over the competition. Do you have a better distribution channel? Key partners? Proprietary technology?
- Who is behind the company? “Bet on the jockey, not the horse” is a familiar saying among investors.
Author: Mike Drummond | Source: Under the Microscope: Funding in 2001 | Subject: Entrepreneurship Questions