- How many customers does your firm have? How many customers do you really have?
- How do these customers differ in terms of their value to the firm? For example, how many one-time buyers did you have last year? How many customers accounted for half of your revenue last year?
- How many customers who bought your products last year can be expected to buy from you this year?
Authors: Bruce Hardie, Michael Ross, Peter Fader | Source: “What Do You Really Know About Your Customer Base?” | Original Publication: Knowledge@Wharton | Subject: Customer Questions