3 Questions to Ask Before You Start Surveying Customers
Here are the three important questions to ask before you start planning that next customer survey:
- What is the survey for?
- To give a consistent year-on-year picture for performance management
- To compare relative performance in specific areas across a competitive set
- To understand what customers want; what they value; and how they decide “who to use” and “who to recommend” (not always the same).
- Who are you
Author: Martyn Drake | Source: Three Questions to Ask Before You Start Surveying Customers | Subject: Communications Questions