What Do You Know About Your Customers

  • How many customers do you have? How many are repeat customers? How many have only bought once?
  • How many customers have you lost in the past year?
  • How many customers have you retained in the last year?
  • Do you calculate the Life Time Value (LTV) for each of your customers? Do you calculate profitability for each of your customers? If so, do you then grade them according

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