1 Post found for Author: Herman Vantrappen

If you were to design a business model from scratch, you would have to make four decisions:

1. What are the boundaries of my business, both vertically (the degree of integration along the value chain) and horizontally (the width of the portfolio of products offered and markets served)?
2. What is the nature of the relationships between my business and parties outside the boundaries of my business,

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Authors: Henri de Bodinat, Herman Vantrappen, Michael Ungerath | Source: Bringing business models down to earth | Subject: Strategy Questions