Social Media Questions
- What is the business case for investing further in social media? Where and how much should we invest?
- Fundamentally, how much is consumer behavior changing? What are the biggest opportunities and threats? How aggressively are my competitors investing in these tools, and are they capturing differential advantage?
- What are the best practices in deploying social media strategies? What are the pitfalls to avoid?
- Should we build or
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Authors: Chris Barry, Chris Brahm, Eric Almquist, Rob Markey | Source: Putting social media to work | Subject: Marketing Questions