Questioning Purpose
Purpose defines our core reason for being and the positive impact we have on the world. It shapes our strategy, inspires our people, engages our customers and community, steers choices at moments of truth, and is fully embedded in our culture. Whether we are reappraising an existing purpose or designing one for the first time, we need to wrestle with challenging questions such as the … [ Read more ]
Authors: Arne Gast, Bill Schaninger, Bruce Simpson, Nina Probst, Pablo Illanes | Source: Purpose: Shifting from Why to How | Subjects: Management Questions, Mission / Vision / Values, Organization Questions