As you consider building your own Value Growth Agenda, ask yourself the following questions:
- Is our market value growing as fast as it could?
- Do investors value our company fairly?
- Are we as profitable as our toughest competitors?
- Are we meeting our revenue and earnings growth targets?
- Have we created barriers to entry for new entrants in our industry?
- Can we pinpoint why customers choose us over our competitors?
Patterns and trends
- Do we regularly track changing customer and technology trends, emerging patterns, or new regulations in the industry?
- How is our business threatened by these changes?
- How are new entrants redefining the traditional rules of success in our industry?
- Is our competitive “radar screen” tracking new, digitally enabled players?
- How are the traditional boundaries of our industry blurring?
Growth strategy development
- Are our strategic goals and financial targets ambitious enough?
- Do senior managers dedicate time to think about and develop new growth opportunities?
- Do we have a clear set of initiatives to improve our current businesses?
- Do we have an attractive set of growth ideas to develop future businesses?
- Is our growth strategy driven by customer priorities rather than by internal core competencies?
- Do we know which growth initiatives will create value beyond what analysts have already factored into our market value?
Growth strategy communication
- Do employees and managers have a clear understanding of our growth strategy?
- Are they excited and motivated by that strategy?
- Are we clearly communicating the strategy to investors?
- Are investors confident in our ability to grow?
Source: Setting the agenda: Finding the right drivers of value growth / Ted Moser and Hanna Moukanas / Mercer Management Journal Issue 13
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