Questions to Ask about Your Customers and Their Buying Behavior

  • How many customers does your firm have? How many customers do you really have?
  • How do these customers differ in terms of their value to the firm? For example, how many one-time buyers did you have last year? How many customers accounted for half of your revenue last year?
  • How many customers who bought your products last year can be expected to buy from you this year?
  • What

[ Read more ]

8 Questions for Choosing a New Board Leader

Use these eight questions to guide your search for a new board leader.

  1. Are we aligned on the qualities we’re looking for? Boards should be searching for someone who can maintain a collegial yet objective relationship with the CEO that is built on trust; with relevant strategic experience to help guide the company in the right direction; and with the courage to challenge management and the

[ Read more ]