Fundamental Crisis Management Questions

  • Is there a practice that must be stopped immediately, or a product withdrawn from the market without delay, to protect the public-and the company´s reputation?
  • What is the shape and size of the problem?
  • What is the next phase of the inquiry?
  • Should outside experts be retained?
  • Should the board be informed?
  • Must the matter be disclosed to authorities under law, should it be disclosed voluntarily, or should it not be disclosed because we don´t yet know enough?
  • Do any employees need to be put on leave, pending completion of the inquiry?
  • What types of communications should be made to constituencies inside and outside the company, ranging from employees to investors to the media?

Source: Stress Test | Ben W. Heineman Jr. | The Conference Board Review, September/October 2008

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